For a more productive team, put the pressure on (within reason)

I’m a procrastinator. I’m a little embarrassed to say this, though I don’t consider it a personal shortcoming (I mean, I don’t think procrastinating per se makes someone an asshole). Procrastination smacks of immaturity, of unprofessional slacking. And god knows, “unprofessional” and “immature” are the absolute last things anyone would think about me .

Here’s the thing: procrastination works for me. Always has. When a deadline is close enough to begin to cause a little anxiety, I can tackle a project with a focus and flow that is harder to find when there’s no time pressure.

Imagine my surprise (and a little relief) to discover that I’ve stumbled upon a pretty effective — and clinically proven — strategy. Stress, it turns out, causes blood levels of cortisol to increase. Too much cortisol is a bad thing, but just the right amount boosts interest, attention, and motivation, producing maximum cognitive efficiency and achievement. By procrastinating until a deadline began to loom, I am creating a “sweet spot” of stress during which my performance is better than it would be had I not procrastinated.

With procrastination, though, there is a fine line separating the sweet spot from a negative downward spiral. Procrastinate too much and you risk stress levels climbing high enough to produce a feeling of outright fear. At this point, the more stress escalates, the worse mental efficiency becomes.

This cortisol “sweet spot” phenomenon has implications for leading teams. It implies that leaders must introduce gentle stress into a team to effectively motivate them, to help them reach their full potential. I say “gentle” stress to distinguish my suggestion from the stress caused by the red-faced-table-pounding behavior favored by the Steve Jobs or Larry Ellison wannabes among our corporate leaders.

“Gentle” stress means establishing specific, moderately aggressive deadlines for each project, and then frequently following up with the team member to assess how he/she is doing against the goal. Defining a deadline itself is important (work always expands to fill the amount of time available), but the (lets call it what it is) nagging creates a sense of urgency around the deadline. You are reinforcing that the deadline is meaningful, that you care about it. Creating a sense of urgency and meaning can take the team to the productivity “sweet spot.”