10 key attributes of great carrier products

Related to my earlier post on how selling software to very large entities (e.g. selling software to telecom carriers) introduces unusual business challenges, I thought I’d post some key characteristics of software made for such carriers.

  • It works, and continues to work — with five-9 availability — at the enormous scale required by carriers
  • It solves a real world problem
  • It contains sustainable differentiation
  • It has no “single point of failure” (i.e. single external dependency) on which is relies to deliver value
  • Avoids “specials” — one off development for a single customer
  • Reflects input from customers and customer advisory boards
  • (If a platform) provides robust, comprehensive SDKs
  • Easy to install, particularly for PoCs
  • Easy to configure, customize, and integrate
  • Easy to update