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	<title>Comments on: Communicating Product Requirements</title>
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	<link>http://www.chrishoover.org/product-management/communicating-product-requirements/</link>
	<description>Chris Hoover's blog</description>
	<pubDate>Sat, 11 Oct 2008 09:26:51 +0000</pubDate>
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		<title>By: ChrisHoover</title>
		<link>http://www.chrishoover.org/product-management/communicating-product-requirements/#comment-7</link>
		<dc:creator>ChrisHoover</dc:creator>
		<pubDate>Thu, 30 Aug 2007 02:54:29 +0000</pubDate>
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		<description>I agree that discovering customer's problems is an important component of product management, but I'm not sure I'd go so far as to say it's the fundamental reason for product management.  There are other important aspects: you have to define a solution to that problem, and that solution must be viable in the market such that people are willing to pay for it.

To my mind, a product manager is judged against a single metric: the success of his/her product.  Saying that "a product manager's raison dâ€™etre is to define requirements...for a successful product" is another way to say that.

This could indeed mean discovering a problem and defining a solution, but it could also mean defining a better solution to a well-known problem, or even making a well-known solution easier to use, or finding a way to make an existing solution cheaper, etc.

Also, many products don't solve problems per se.  I've got a theory that the value of a product to an enterprise can be measured in dollars, but the value of a consumer product can sometimes be measured in another currency: happiness.  Thus some valuable products don't solve problems as much as they increase happiness (directly or by reducing the onerousness of a task).

That's probably the topic of a post, though :-)</description>
		<content:encoded><![CDATA[<p>I agree that discovering customer&#8217;s problems is an important component of product management, but I&#8217;m not sure I&#8217;d go so far as to say it&#8217;s the fundamental reason for product management.  There are other important aspects: you have to define a solution to that problem, and that solution must be viable in the market such that people are willing to pay for it.</p>
<p>To my mind, a product manager is judged against a single metric: the success of his/her product.  Saying that &#8220;a product manager&#8217;s raison dâ€™etre is to define requirements&#8230;for a successful product&#8221; is another way to say that.</p>
<p>This could indeed mean discovering a problem and defining a solution, but it could also mean defining a better solution to a well-known problem, or even making a well-known solution easier to use, or finding a way to make an existing solution cheaper, etc.</p>
<p>Also, many products don&#8217;t solve problems per se.  I&#8217;ve got a theory that the value of a product to an enterprise can be measured in dollars, but the value of a consumer product can sometimes be measured in another currency: happiness.  Thus some valuable products don&#8217;t solve problems as much as they increase happiness (directly or by reducing the onerousness of a task).</p>
<p>That&#8217;s probably the topic of a post, though <img src='http://www.chrishoover.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: Paul Young</title>
		<link>http://www.chrishoover.org/product-management/communicating-product-requirements/#comment-6</link>
		<dc:creator>Paul Young</dc:creator>
		<pubDate>Thu, 30 Aug 2007 01:42:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrishoover.org/product-management/communicating-product-requirements/#comment-6</guid>
		<description>I would say that the Product Manager's reason to exist is to discover problems that the customer needs to be solved.  Writing requirements for Design or Engineering is just a means to further the goal of solving that problem.

I do like the idea of putting Engineering in change control; except for the fact that they tend to use the "dependency" loophole a lot.</description>
		<content:encoded><![CDATA[<p>I would say that the Product Manager&#8217;s reason to exist is to discover problems that the customer needs to be solved.  Writing requirements for Design or Engineering is just a means to further the goal of solving that problem.</p>
<p>I do like the idea of putting Engineering in change control; except for the fact that they tend to use the &#8220;dependency&#8221; loophole a lot.</p>
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		<title>By: ChrisHoover</title>
		<link>http://www.chrishoover.org/product-management/communicating-product-requirements/#comment-5</link>
		<dc:creator>ChrisHoover</dc:creator>
		<pubDate>Wed, 29 Aug 2007 21:54:04 +0000</pubDate>
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		<description>Touche, and mea culpa.  I'm spending my time these days managing a product that's deployed deep in the network; it's all about algorithms and efficiency, thus engineering is my primary internal constituency.

That sentence reflected my present circumstances more than a philosophical point of view.</description>
		<content:encoded><![CDATA[<p>Touche, and mea culpa.  I&#8217;m spending my time these days managing a product that&#8217;s deployed deep in the network; it&#8217;s all about algorithms and efficiency, thus engineering is my primary internal constituency.</p>
<p>That sentence reflected my present circumstances more than a philosophical point of view.</p>
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		<title>By: Audrey</title>
		<link>http://www.chrishoover.org/product-management/communicating-product-requirements/#comment-4</link>
		<dc:creator>Audrey</dc:creator>
		<pubDate>Wed, 29 Aug 2007 20:24:57 +0000</pubDate>
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		<description>"A product managerâ€™s raison dâ€™etre is to define a product for engineering to build?"

Perhaps a slight edit:
"A product managerâ€™s raison dâ€™etre is to define a product for design to design and specify and then engineering to build."</description>
		<content:encoded><![CDATA[<p>&#8220;A product managerâ€™s raison dâ€™etre is to define a product for engineering to build?&#8221;</p>
<p>Perhaps a slight edit:<br />
&#8220;A product managerâ€™s raison dâ€™etre is to define a product for design to design and specify and then engineering to build.&#8221;</p>
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